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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

100% TobeUs: 100 designers for 100 new toy cars

Perturbed to see his children lost interest in their toys after just a few hours, Italian designer Matteo Ragni conceived a plan to create a toy with which they could form an emotional attachment. No simple feat, as parents will testify. After crafting simple cars from fragrant cedar wood, he saw his children's reactions and invited 99 other international designers to get involved.

McLaren P1 Concept is 97% production design (video)

At a private reveal of the new McLaren P1 Supercar in New York, McLaren has confirmed that 97 per cent of the P1′s styling will remain. McLaren has said that 97 per cent of the styling of the P1 Concept is exactly as the production version will look, with the only changes being some vents in the bumper to let hot air out and a tighter mesh on the grill at the back. The fac t that the P1 will stay faithful to the concept’s design already seemed evident after we had spy photos of the P1 visiting a McLaren supplier in Norfolk recently (and spy video of the P1 too), where we struggled to find anything different from the concept cars.